Saje /
Remedy Real Life
ROLE: BRAND COPYWRITER
FEATURED IN STRATEGY MAGAZINE.
The modern world says artificial is better. Stacks and hacks. Gizmos and gadgets. Fads and trends. At Saje, we believe it’s time to get real. Because real life is messy, painful, confusing, chaotic, and 100% unpredictable. And real life remedies? They can be found in harnessing the power of 100% natural.
In a 360 campaign, Saje introduced an updated visual direction and brand platform to stay ahead of a wellness industry obsessed with unrealistic messaging. As a result, we reminded community members that they can remedy real life, naturally.